Dynamic Differences between WhatsApp Business or WhatsApp Business API
This has always been a dilemma in a user’s mind whether he needs to go for the Business App of WhatsApp or prefer the WhatsApp Business APIfor the effective customer communication within the WhatsApp Interface.
In this article, we are going to portray the main difference between WhatsApp Business App and WhatsApp business API. This will clear out all the doubts or if’s and but’s, among users to use the right one from both WhatsApp tools, by going for the most suitable one over the other depending upon the situation.
Key Differences: WhatsApp Business App vs WhatsApp Business API
1. Suitability Criteria
The WhatsApp Business app is good for SMBs, while the WhatsApp Business API is made to manage a remarkably large number of customers – making it suitable for mid-size to large-scale businesses, where one needs to address and handle many customers and their interactions on a daily basis.
But when you are just starting from scratch as a fresh business, handling a few customers and communicating with them, then the right solution is the WhatsApp Business App. As the business grows further, then to handle more numbers of customers, again, WhatsApp Business API is the solution.
2. User Access Range
In the case of WhatsApp Business App, as a single owner-based business or a small-scale business, you are bound to handle a few customer calls and chats on your WhatsApp account. Here WhatsApp Business App with a solo user access or you can work with a single user access to attain and respond to the customer queries with a full control.
In case of a middle size or large size business, the regular customer queries are more in volume and not possible to handle by one user. Here, WhatsApp Business API is the solution which allows multiple user access for the single business account to attain and resolve customer queries at large volume.
3. Limit of Broadcasting
WhatsApp Business App has the ability to create Bulk messages and run WhatsApp Broadcasting campaigns up to 256 contacts. In WhatsApp API, the limit of broadcasting messages is up to 100000 users for a day.
4. Automation and Chatbots Need
The WhatsApp Business App can be automated for the basic level like setting up greeting messages etc. This helps the basic automation needs for a small business. As business grows the need for communication goes on a higher level. And more complex communicational tasks are to be carried out.
Such tasks need automated workflows. So, for marketing and sales, automation is required to carry out the tasks on a larger level. Obviously, creation of chatbots for simplifying tasks like customer support is possible with WhatsApp API. WhatsApp Business App does not allow this type of automation.
5. Integrations Facilities
In case of online selling businesses, a large amount of customer data and details upon selling. This requires integration of some solutions driven for handling such a large amount of customer data for easy flow of information. So, WhatsApp Business App which can handle less customer data, does not have this facility.
On the other hand, WhatsApp Business API has the capacity to integrate solutions like ERPs. CRMs and your tailored software to make it easy to handle customer data with all the details.
6. Green Tick Verification
Green tick verification adds up credibility to your business account. It helps in building brand image and reputation for the business. For WhatsApp Business API working on large volumes of data and customers, green tick verification adds up the required genuine value. In the case of WhatsApp Business, it is not considerable.
7. Entire Commerce Features
In WhatsApp Business App, you can search and select products from the WhatsApp catalogue feature and may divert to the website for further purchasing process via given link. This may divert customers to refer to more than one platform with delays.
In WhatsApp API, one can select a product and purchase the same within the same link without any other diversion via links. Also, a payment can be made, so the entire commerce feature is provided. This also helps to reduce the bounce rate.
8. Analytics
The WhatsApp Business App has only some metrics allowing you to measure the quantity of messages sent, delivered, and opened. This is very limited analytics.
In case if we want to know how many visitors visited the site, bought an item from the product catalogue, or got engaged with your business, WhatsApp Business API platforms such as WebMaxy helps in all of these. WebMaxy provides in-depth analytics displaying prospects to engage customers well.
Conclusion
With the above key differences, one needs to understand that the main question arises is which type of business he is running- either small scale or developing a bigger one. According to the business size, the WhatsApp tool between WhatsApp Business App or WhatsApp Business API is required for the use.
As compared to basic and simple chat features with limited automation of WhatsApp Business App, WhatsApp Business API is more dynamic or versatile with features like deep analytics, large scale automation and capacity to handle multiple user access with other dynamic features.